The 2nd 21Food Online Expo successfully concluded on November
20, 2020!
The exhibition lasts for 5 days and includes
2 themed trade halls. Under the attention of the Canada Food Import and Export Association, the Italian Chamber of
Commerce, overseas exhibitors actively participated. The exhibition attracted exhibitors from Zhejiang, Hunan,
Anhui, Shandong and a total of more than 200 high-quality exhibitors from overseas
participated. More than 1,000 categories of products including agricultural
products, food additives and ingredients, and food packaging machinery are
displayed online.
▲ Canada
Food Import and Export Association
▼ the
Italian Chamber of Commerce
The 21food online
exhibition professional platform provides exhibitors with services such as
online booth display, sample display, online promotion, and VCR promotion.
There are also modules such as one-to-one online negotiation, booth data board.
01 Access traffic data
Since the 21FOOD ONLINE EXHIBITION
was launched for 5 days, it has received a total of 13,179 buyers from all over
the world including the United States, the United Kingdom, Germany, Singapore,
Italy, Canada, Russia, India, Kazakhstan, etc., and 90% of them are international buyers. 70% of the exhibitors got in touch with
buyers, precise negotiations, and successfully entered the stage of quotation
and sample shipment.
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From the data point of
view, during the five-day period, the number of visitors to the exhibition hall
on a single day maintained a steady growth. The peak visit period was around
2:00 pm to 10:00 pm Beijing time.
*The above data is
intercepted from the background, the interception time is 12:00 every day.
02 Geographical distribution of visitors
International buyers
accounted for about 90% of this exhibition, with the largest number of buyers
coming from the United States, accounting for 17%, followed by the United
Kingdom, Canada, Malaysia, Germany and other countries.
This exhibition attracted a
total of more than 200 high-quality exhibitors to participate in. The online display of agricultural
products, food additives and ingredients, food packaging machinery and other
products in more than 1,000 categories. Exhibitor satisfaction is over 95%.
03 Exhibits
category data
04 Exhibitor satisfaction
More than 50 overseas
cooperative media continued to report the entire exhibition, and live
broadcasts on overseas social platforms such as Facebook and LinkedIn.
★ Planning social media content on the
three major overseas social platforms to provide fans and customers with
domestic and foreign industry trends, new developments, new product
information, and the second FOE exhibition information and developments to
increase exhibition exposure.
★ Planning exhibition activities on
Linkedin and Facebook for Facebook group marketing, covering more accurate
people to increase the interaction between fans and customers with FOE, listening to
customer needs to provide personalized exhibition services, so far there are
1,000 people in the exhibition activities participate.
★ Launch Google search ads and display
ads in multiple regions to increase the visibility of the exhibition; discover
potential customers and obtain buyer inquiries through keywords of multiple
categories of products.
★ Based on the accumulation of 21food's
large global buyer database for more than 20 years, we will carry out
two-themed EDM precision marketing every week to reach every customer
point-to-point.
05 Exhibition promotion channels
06 Media partners
07 Media partners to promote the exhibition
08 LinkedIn
09 Facebook
10 Business matching
The 21FOOD matching team
has matched 1896 times between exhibitors and buyers through emails, social
chat tools, and FOE online negotiation platform.
11
Exhibitors’feedback
“Received 4 inquiries and developed into a new market”
“It
worked. It is a good decision to participate your online exhibition.”
“The
cooperation is successful, the buyer demand is large, and the supply exceeds
the demand”
12 Buyer’s feedback
“Receive
supplier’s feedback and will contact them further”
“Business
matching is very helpful, waiting for samples...”
“Successful
cooperation! The demand is high, and new suppliers need to be found”
So far, the second 21Food
Online Expo ended successfully.
In 2021, the industry will
once again join hands to hold the Food Online Expo series in both Chinese and
English. Both Chinese and English will be open at the same time, which will
increase the support for export and domestic sales. It will provide global food
producers and traders with the interconnection of the entire supply chain of
upstream, midstream and downstream. A large wave of online trading will start
soon!
