Guiahalal España

 

The 2nd 21Food Online Expo successfully concluded on November 20, 2020!

 

The exhibition lasts for 5 days and includes 2 themed trade halls. Under the attention of the Canada Food Import and Export Association, the Italian Chamber of Commerce, overseas exhibitors actively participated. The exhibition attracted exhibitors from Zhejiang, Hunan, Anhui, Shandong and a total of more than 200 high-quality exhibitors from overseas participated. More than 1,000 categories of products including agricultural products, food additives and ingredients, and food packaging machinery are displayed online.

                                     

▲ Canada Food Import and Export Association                 

▼ the Italian Chamber of Commerce

  The 21food online exhibition professional platform provides exhibitors with services such as online booth display, sample display, online promotion, and VCR promotion. There are also modules such as one-to-one online negotiation, booth data board.

 

01 Access traffic data

Since the 21FOOD ONLINE EXHIBITION was launched for 5 days, it has received a total of 13,179 buyers from all over the world including the United States, the United Kingdom, Germany, Singapore, Italy, Canada, Russia, India, Kazakhstan, etc., and 90% of them are international buyers. 70% of the exhibitors got in touch with buyers, precise negotiations, and successfully entered the stage of quotation and sample shipment.

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From the data point of view, during the five-day period, the number of visitors to the exhibition hall on a single day maintained a steady growth. The peak visit period was around 2:00 pm to 10:00 pm Beijing time.

*The above data is intercepted from the background, the interception time is 12:00 every day.

 

02 Geographical distribution of visitors

International buyers accounted for about 90% of this exhibition, with the largest number of buyers coming from the United States, accounting for 17%, followed by the United Kingdom, Canada, Malaysia, Germany and other countries.

This exhibition attracted a total of more than 200 high-quality exhibitors to participate in. The online display of agricultural products, food additives and ingredients, food packaging machinery and other products in more than 1,000 categories. Exhibitor satisfaction is over 95%.

 

03 Exhibits category data

04 Exhibitor satisfaction

 

More than 50 overseas cooperative media continued to report the entire exhibition, and live broadcasts on overseas social platforms such as Facebook and LinkedIn.

 

★ Planning social media content on the three major overseas social platforms to provide fans and customers with domestic and foreign industry trends, new developments, new product information, and the second FOE exhibition information and developments to increase exhibition exposure.

★ Planning exhibition activities on Linkedin and Facebook for Facebook group marketing, covering more accurate people to increase the interaction between fans and customers with FOE, listening to customer needs to provide personalized exhibition services, so far there are 1,000 people in the exhibition activities participate.

★ Launch Google search ads and display ads in multiple regions to increase the visibility of the exhibition; discover potential customers and obtain buyer inquiries through keywords of multiple categories of products.

★ Based on the accumulation of 21food's large global buyer database for more than 20 years, we will carry out two-themed EDM precision marketing every week to reach every customer point-to-point.

 

05 Exhibition promotion channels

06 Media partners

07 Media partners to promote the exhibition

 

08 LinkedIn

09 Facebook

  

10 Business matching

 

The 21FOOD matching team has matched 1896 times between exhibitors and buyers through emails, social chat tools, and FOE online negotiation platform.

 

11 Exhibitors’feedback

“Received 4 inquiries and developed into a new market”

“It worked. It is a good decision to participate your online exhibition.”

“The cooperation is successful, the buyer demand is large, and the supply exceeds the demand”

 

12 Buyer’s feedback

“Receive supplier’s feedback and will contact them further”

 

“Business matching is very helpful, waiting for samples...”

 

“Successful cooperation! The demand is high, and new suppliers need to be found”

 

So far, the second 21Food Online Expo ended successfully.

 

In 2021, the industry will once again join hands to hold the Food Online Expo series in both Chinese and English. Both Chinese and English will be open at the same time, which will increase the support for export and domestic sales. It will provide global food producers and traders with the interconnection of the entire supply chain of upstream, midstream and downstream. A large wave of online trading will start soon!